Here, we should discuss the specific framework/how Atlantis leverages behavioral finance. This is a great opportunity to drop a little bit of information for free, to hook prospects in.

This section should be fairly educational and position Atlantis as an expert in the behavioral finance space.

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Here we will want to talk about how Atlantis uses behavioral finance/the framework, and what it means for the RIA’s business.

We’ll want to keep the copy for this portion to be really customer-centric and describe how this not only makes Atlantis a perfect fit for them, but also makes them provide better services to their clients.

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